Author: - Date: April 26, 2023, 12:33 p.m. - Category: Agriculture

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Avocado is a product that everyone can easily buy today, is frequently included in healthy eating diet lists, and is increasing its popularity day by day as a pleasant fruit to eat. In this article, after a general information about the avocado fruit, we will talk about the world avocado market, which countries are in the global avocado market, what kind of trade volume they have, after addressing this information, we will inform you about what to know about avocado trade and where to choose for avocado imports...

As an introduction, let's start with what is avocado...

What is Avocado?

Avocado is a fruit that is native to Central Mexico, grown in tropical regions, pitted and green-skinned, and frequently included in healthy nutrition recipes in terms of its vitamin and mineral values.

No matter which grocery store you go to today, you will definitely come across avocados sold at reasonable prices. As such, it will not be difficult to find hundreds of different recipes to evaluate this beautiful fruit in the category of healthy foods with a small Google search.

When we look at the history of avocado, although it has been cultivated for a long time, it started to break sales records that week when it was positioned as a healthy food next to a bowl of nachos in the Super Bowl commercials in 2015, and today it has started to break sales records with an increasing desire and desire all over the world. and it has become a favorite fruit.

Since it's not just about avocado storytelling, it's time to focus on the commercial value of avocado, its market share and the producers in this field...

Avocado in the World

Starting in 2015, avocado production and planting around the world has shown a steady growth, which can be seen clearly in the table below.

When we look at the table, avocado production, which was 564 thousand hectares in 2015, reached 727 thousand hectares in 2019 data, and in the same way, production, which was 5,325 thousand tons in 2015, reached 7,180 thousand tons in 2019 and developed with great momentum.

If we want to take a look at the countries that export the most avocados in the world, according to the data for 2020;

1. Mexico 44.9
2. Netherlands 12.4
3. Peru 12.2%
4. Chile 5.6
5. Spain 4.7
6. Other 20.3
7. Turkey 0.03

As can be seen, Mexico has a large share in avocado exports in the world.

If we look at the statistics of the world avocado importing countries according to the same year, 2020;

1. America 41.8
2. Netherlands 13.2%
3. France 6.2%
4. Spain 5.2%
5. England 4.2%
6. Other 29.4

It is happening.

When we look at the avocado issue as Turkey, 3,606 tons of avocado imports were made in 2020 and a large part of this import was imported from Kenya with a rate of 73%. The imports made in the first four months of 2021 were 3,244 tons and the previous year's imports were obtained before 5 months, which draws attention to how much the demand for avocados has developed.

Now let's talk a little bit about the economic value and figures...

Global Avocado Market

Growing interest in avocados is leading to market growth, with a worldwide market value of USD 13.97 billion in 2021 and projections indicate that the avocado market will grow at 7.2% per year from 2022 to 2030, reaching USD 26.03 billion in 2030...

There are many factors behind the high demand for avocados, including a growing middle class population, increased awareness of their nutritional value, lifestyle changes in developed and developing countries and, of course, the power of marketing.

As you can see, avocados are an in-demand tropical fruit and there is a huge sales potential for this fruit in both the Americas and Europe...

When it comes to trade, when buying or marketing a product, you need to be competitive in terms of quality, availability, price and sustainability. Each country produces its own avocados to meet the increasing demand for avocados, but when it comes to importing avocados, I would like to introduce you to Kenya, one of the world's leading avocado producers, which is on the rise...

Let's take a look at why I want to introduce Kenya to you...

Kenya and Avocado Cultivation

Although we mentioned above, according to the data of various research and food organizations, the top 10 avocado producers in the world in 2020 are listed as follows per ton;

1	Mexico	2393,849
2	Columbia	829,147
3	Peru	672,232
4	Dominican Republic	620,087
5	Indonesia	609,049
6	Kenya	322,556
7	Brasil	266,784
8	Ethiopia	245,336
9	United States of America	187,433
10	Haiti	179,333
11	Chili	161,210

As can be seen, Kenya ranks 6th among global avocado producers and is an important importing country for both the Turkish and European markets due to its many advantages.

In another graph, we can see how Kenya's production has been steadily increasing.

As we can read in the graph above, there is an increase of approximately 216% in avocado production from 2011 to 2020.

There are more than 500 avocado varieties identified in the world, but not all avocado varieties can be produced commercially due to various reasons such as nutritional values, production difficulties and post-harvest problems. Despite this, more than 40 avocado varieties are grown commercially in Kenya, with the Hass avocado variety being the main export crop and Fuerte being the preferred variety for commercial processing of avocados. Avocado varieties grown commercially in Kenya include Keitt, Reed, Booth 8, Simmonds, Pinkerton, Nabal, Puebla, Tonnage, Ettinger, Hayes, G6 and G7.

The most preferred variety worldwide is the Hass avocado, which is characterized by a skin color that typically turns black or black with green speckles as it matures. The ripeness of an avocado can be determined by gently squeezing it and when the flesh of the Hass avocado reaches a yellowish-green color, it is considered to be at its most delicious and is served. Again, Hass avocado is the most preferred type of avocado for guacamole production with its intense flavor and creamy flesh. One of the advantages of the Hass avocado is that it takes a relatively shorter time to ripen and yields more yield per acre.

Fuerte is the avocado type with a significant production volume in Kenya. The Fuerte avocado has a characteristic elongated shape with a shiny and thin skin. It is easily peeled and has a bright green, loose and textured skin. They do not soften as they ripen and have a relatively lower fat content and calories compared to the hard avocado.

We have seen in the graphs above that Kenya has made a great leap forward in avocado production in the last 10 years. In the background of this, we can say that many large agricultural companies in Kenya have entered avocado production and have made great progress in terms of both yield, management and logistics, and today they have a say in the European market and the Middle East market, including countries such as Turkey.

When we look at the reasons why Kenya is preferred in avocado imports compared to other countries, we can see that although many avocado producing countries export avocados in summer and fall, Kenya has a stable production and supply opportunity in every season of the year, which causes importers to trust Kenya.

Kenya's certified processes in avocado production, compliance with international fruit regulations and good management of the components in the supply chain are also among the reasons for preference and trust.

Which Company Should We Prefer for Avocado Imports from Kenya?

We have explained at length why Kenya is one of the leading countries in avocado production and will be on the rise in the future. Now it's time to decide which company to choose when importing avocados from Kenya...

Latmek Ltd, one of Kenya's leading avocado producers, is passionate about avocados and offers the best organic and conventional products of the highest quality to all markets. The company grows varieties such as Hass, Fuerto, Jumbo and Pinkerton on its farms in the highlands of central and eastern Kenya, where the climate and soil are suitable for growing the best avocados. The best quality avocados are carefully packaged after harvest and delivered to you in the best way possible in the farms that have a sustainable avocado production that does not contain harmful chemicals.

Aiming to give back to the earth what it earns from the earth, Latmek Ltd aims to do its part in terms of carbon footprint by having many certificates including Global GAP and Fairtrade certificates.

As you can see, we have presented you a comprehensive content on the global market shares of avocados, the future market size, which countries are in these markets, the existence of potential markets and where to import quality and reliable avocados for these markets. In this article, we would like to thank Latmek Ltd for sharing the images taken from avocado pairs and the video of the production processes.

As we end our article, I share with you the information of Latmek Ltd company for cooperation.

Latmek Ltd

https://latmekexporters.com/

Head : Westlands, Woodvale Center SL21, Nairobi, Kenya.

Po Box 392, Kikuyu
Tel no : +254 759303677

WhatsApp +254759303677 

E-mail :

info@latmekexporters.com  

sales@latmekexporters.com